Storefront signs are a great way to take advantage of the real estate your business already owns and to target people passing by the business, whether on foot, in a car or a city bus. The signs can be used to advertise sales events, new merchandise and other marketing strategiesto bring customers into the shop.
Signage in windows and the storefront also can offer hours of operation, telephone numbers, web site addresses and the proprietor’s name. They tell what your business is offering, especially banners and posters that are out in the open. If a business has a specialty or a certain industry standard award, storefront signage is a way to show this off, as well to show membership in the local chamber of commerce or the Better Business Bureau.
Logos and graphics that are affiliated with a certain brand can used in entry-way banners, especially if it is a well-known brand that might have wide recognition. Metro Sign A Rama has an extensive gallery of window signs to review to help in your decision-making.
There are some considerations to think about when choosing the correct storefront signage. Usually, more isn’t better. If shoppers have to search among many competing signs, they may just pass on by.
Another consideration is the city ordinances about how much window can be used for signage in accordance with local ordinances. Your sign company can help you make sure you are following the rules. Will your sign be permanent? Permanent signs contain information like the business name, type of services or products available, hours of operation, and so on.
She says that visual merchandising is comprised of six components: image, layout, presentation, signing, display and events. Everything you do within the store — how you develop your layout, your presentation, your signing, your displays and your events — must fit into the image you choose to create.
She advises creating a “visual hook,” something that will make people stop and feel compelled to visit your business. An exciting entrance presentation, an effectively signed promotional offering, a powerful interior display, in-store animation or events all serve as magnets to draw the customer in. Successful hooks ensure that the impressions they project are consistent with the store’s overall image.